The Evolution of COVID

We were able to authentically connect with our consumer with this D2C approach early on. And that connection allowed us to learn so much about what they like, what they didn't like. We do tons of insights work and because we have such a direct access and a fast read from our consumer, we can really learn a lot. And now we can parlay that into education for our partner retailers as we go into the wholesale marketplace. It's a pretty exciting next chapter for us"