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#81: Leveraging the Science of Human Behavior in Marketing
Marketing Made Simple
Can You Offer Limited Time Bonuses?
Phil Agnew: People act when they know something is scarce. So if you can use that in your CTA, it's a no-brainer. We often say, we don't love discounting a brand. The same principle is create something that offers a little bit of scarcity. You may have this free resource that's available forever, but actually lock it after a few weeks. And so the science behind marketing is so fascinating to me. I am giddy inside because, you know, the science behind Marketing Nudges with Phil Agnew has so many episodes on there. It's time to apply everything you learned with this week's hero makers podcast.
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