Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t
Marketing School - Digital Marketing and Online Marketing Tips
Intro
This chapter examines the concerns of news publishers over Google's AI-generated summaries, which they argue are detrimental to their traffic. It highlights the slight increase in traffic for some publishers and discusses the significance of brand authority in adapting to changes in search algorithms.
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