The swing voters who’ll decide the next election
The Story
00:00
How Peter Kalner Sold His Car to Carvanna
Peter Kalner is a veteran pollster who has followed British politics for 50 years. He was chairman and president of UGOV until he retired seven years ago. Peter's first career in newspapers started on the puzzle pages of the Sunday Times when he was just 14-years-old. We met up to talk about a different kind of brain teaser, public opinion and the polls. And today we're talking about specifically voter archetypes. Stephenage woman might be well placed to listen to it in the next election.
Play episode from 15:23
Transcript
