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Group Think

Hidden Brain

CHAPTER

How Social Media Can Affect Tribal Loyalty

Group identities don't seem that important when you're talking about a baseball game, but they matter a great deal in a pandemic. Colleagues have looked at how social media in particular exascerates tribal loyalties and group divisions. We explored some of this research in an earlier episode. It was titled screaming into the void. And if you're wiling to continue to tune into t v stations or social media that's affirming your identity, it can lead you to have a very, a bad misunderstanding of the risks that are presented to you in the world around is.

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