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Weird Politics: Normalcy and Branding in the 21st Century
This chapter examines the rebranding efforts in contemporary politics, focusing on figures like Kamala Harris and J.D. Vance while exploring the concept of 'weird' within the Republican Party. It analyzes how media narratives shape perceptions of normalcy and the cultural dynamics that influence political identity. The discussion highlights the intersection of political discourse, gender dynamics, and the shifting definition of normality in today's polarized environment.