How Did the Strategy of the Pandemic Work?

Wel, you're right, raps is one of those kind of s hor macts of the year. And i wonderr in terms of kind of a long term thinking and the strategy,. You talk about finding new audiances, new media channels to explore relevant partnerships that deliver growth, but also help retain existing an fans. How did the strategy can of flex in tact of the pandemic? You know, did it have to flex, or had you sot of, you know, the long time thinking, was that as relevant as ever? It didn't really, the strategy didn't really need change. I would say actually, that our approach did not necessarily change.