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Why the Need for Speed is a Marketer’s Greatest Weapon, with Jay Baer
The Marketing Millennials
The Evolution of Content in the Current Era
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The best way to go about it is to literally do a detailed customer journey map and then lay on top of that all the questions that a customer prospect might reasonably have at each of those nodes. And I think one of the challenges with content marketers today is they're trying to make it too much of a creative exercise. But here's what you should do. Just answer all the Questions that customers have with content. Like do that. And then worry about other stuff.
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