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2min chapter
Antitrust: Engagement Loops (are ruining the world)
Rocketship.fm
Engaging With Social Media Companies
Social media companies aren't entirely to blame for this, but i don't think they're innocent in this either. They've created the system where a politician s are now professional ship posters,. In order to break through all the noise, right? And because they're playing in this global arena, they're not just trying to put together a better message than their opponent on the new cycle. They're actually competing with every form of content creator on the planet for their attention. The best engagement doesn't actually come from their own audience, who generally agrees with everything they say. Comes from the people who dislike their views and opinions which then rhythmically amplifies their message further.
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