How to Optimize for the Lowest Hanging Fruits

Not many people see SEO as a people business, although we do. A lot of UXers don't see that the journey begins when they open up the web browser in Google. And it's very easy to be visible there because no one else has focused on optimizing your landing pages where you might have to optimize for 100 keywords instead of one. So it takes longer time, but you know, let's start with a, with the lowest hanging fruit first and then move your way up the ladder rather than flipping it over.