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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Netflix's Ad Supported Model Is a Good Idea, Right?

"I think it's really interesting to look at the ad supported model in that way," he says. "If that's the case, and this is an issue about pricing models, yeah, getting, and no excuses to get somebody in." The 1549 isn't going to be the premium in the next two years, so they're trying to create a bit of a digital scarcity here for people who don't want to pay $99-a-year or more per month but are interested in Netflix.

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