Navigating Challenges in Niche Publishing for Rental Housing

Rental housing economist Jay Parsons is joined by commercial real estate journalist Hiten Samtani for a hearty discussion on how the media covers apartments and single-family rentals. Jay and Hiten talk about the "lost art of beat reporting," with relatively short tenures on the housing beat, and how that impacts rental housing coverage. Hiten also challenges rental housing owners to call out the bad apples from their bunch, and the two then commiserate on something the media and housing industries share in common: public images tainted by the small share of bad actors. Hiten also shares some advice: How can apartment and SFR owners and managers proactively work to combat misleading headlines, or should they just ignore it? Additionally, Jay brings back recurring segments like Here's a Chart, Rental Housing Trivia and In the News.