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Milestone Episode! I asked Gil Eyal (Founder of Stardust Ventures) to come back and talk with me on the show about startup celebrity partnerships which happens to be a very fascinating topic. In general we talk a lot about and even implement some of the (micro) influencer marketing strategies but I bet you never thought about working with a well-known celebrity to help grow your startup. Stardust invests in early stage consumer startups that want to leverage celebrities to grow their brand.
Gil is a long-time friend I met back in business school and was my very first guest on the podcast (Episode 1!) so go back and listen to that one if ya missed it. It's still one of my more popular episodes.
In THIS episode we hit on:
What makes celebrity partnerships with startups so effective;
How does it work;
How much do startups pay celebrities;
What KPIs are startups looking at;
As a startup that wants to partner with a celebrity, where do you even start;
In what ways does working with micro-influencers differ from a celebrity collaboration.
You can reach Gil on LinkedIn: www.linkedin.com/in/gileyal/
Check out Stardust Ventures: www.stardustventures.us
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People call me (Anna) the "Marie Kondo of startup marketing" because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things.
You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing
You can also find me regularly posting on LinkedIn: www.linkedin.com/in/annafurmanov
