Watch the YouTube version of this episode HERE
Are you a lawyer who is looking to create a better social media presence? In this engaging episode of the Maximum Lawyer Podcast, Jim and Tyson converse with Julio Oyhanarte, the world's most followed immigration lawyer. Julio shares his journey of leveraging social media to educate and connect with immigrants on U.S. immigration processes.
Social media can be leveraged by lawyers to not only boost a business presence but attract followers and potential clients. For Julio, authenticity is necessary for success as a lawyer on social media. You need to present exactly as you are so those who want to connect and work with you are not being fooled.
Gaining a following on social media also involves good timing and effective content strategies to do well. It is important to decide what works for you. Is it short form content? Do you prefer longer form videos chatting about certain legal topics? You need to think about how to use social media to your benefit.
Julio provides some tips to lawyers who are trying to utilize Tiktok. It is difficult to capture people’s attention in this day and age. Because of this, you need to get people’s attention right away. Julio emphasizes the need to think about the first frame. Think about how it looks, what you say and what is in the background. You need to offer them something that they want or maybe something they should learn. Hook people to get them interested and then provide the important content.
Take a listen to learn more!
Jim's Hack: Read the book called “Start, Scale, Exit, Repeat: Serial Entrepreneurs’ Secrets Revealed!” by: Colin C. Campbell — which talks about how to build something to allow you to sell it.
Julio’s Tip: Think about the quote “People will remember how you enter the stage and how you leave it”. Think about how to hook someone in and the last impression for someone to remember you.
Tyson's Tip: Read a book called “Winning the Story Wars by: Jonah Sachs” which helps you rethink how to tell your story using different topics like politics and business.
2:38 insights on authenticity for success in social media
8:02 Good timing and effective content strategies for success
16:32 Essential tips for lawyers considering TikTok
Tune in to today’s episode and checkout the full show notes here.
Connect with Julio:
