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11min chapter
Price and Quality are Not Enough: Foot Locker's Ken Hicks
Wisdom From The Top with Guy Raz
Revitalizing Foot Locker: A Strategic Shift
This chapter explores the speaker's journey transitioning from Pennies to Foot Locker amidst the retail industry's struggles in 2009. It highlights the strategies implemented to differentiate the brand's various divisions, expand internationally, and strengthen supplier relationships, ultimately leading to significant growth. The narrative underscores the importance of embracing sneaker culture and tailored marketing in restoring Foot Locker's market presence.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode