E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty
OPERATORS
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TikTok Shops: Revolutionizing Social Commerce
This chapter explores how TikTok shops streamline the sales process and leverage viral marketing through real-time transactional data. It discusses the synergy between content creators, audiences, and commerce, emphasizing the platform's role in influencer marketing. Additionally, the chapter highlights the evolving landscape of social shopping, including trends in both Asia and the U.S., and examines the impact of TikTok's algorithm on engagement and sales.
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