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Ep5 The Evolution of Sales Training & The USA School System

Inside: Sales Enablement

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Evolution of Sales Training and Strategic Directions in Professional Development

This chapter explores the history of the world's largest professional society for training development professionals, focusing on the industrialization of training, evolution from standardized testing to talent development, and the importance of engaging with sales teams. It discusses challenges faced by organizations in making learning and development teams relevant to their audiences, the trend of outsourcing sales training, and the shift towards building competencies in-house. The conversation emphasizes the need for trainers to drive revenue and be viewed as an investment in the organization's strategy, rather than a cost center.

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