The new fundamentals of the 2024 campaign
Playbook Deep Dive
Election Strategies and Messaging Dynamics
This chapter explores the contrasting messaging strategies of Biden and Harris in the context of the 2024 election, particularly around economic issues. It examines how Harris's populist focus on family and labor rights may resonate more with voters compared to Biden's democratic narrative. Additionally, the chapter highlights the significance of framing the election as a choice for future change, while also addressing concerns about Biden's age and the strategic implications of VP selections.
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