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The $1 billion tomato: how 150 years of history drives new innovation at Heinz
On Brand with ALF & Rory Sutherland
Adoption of a Technology, Right?
i don't think they always fully realize the extent to which a really big brand can normalize a new behavior. There is this huge thing, i think, which tends to bedevil big brands. And one of things i've always mentioned, you know, i've always said this to ford, look, actually, your brand is a fan astic platform for innovation. It costs money, but it's available.
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