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Growing a mobile app to 500k downloads: Matthew Callery (CV Engineer)

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It's predominantly been a focus on unorganic acquisition. Tite, particularly spanish, has had the massive effect. I think mexico's now my fourth highest country by us numbers. The other was like a bigger focus on apstor optimisation. O, using an a s oto aradaro up date mine thelike descriptions. And then running a b tests on the apiconan and the up streen shots thike, had a major effect as well. Like a 30 % increase in uses from from designing a new assets for the upstore. That i get more results from, or more uses from longtail searches in the upstor and play store.

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