What's the Five Second Moment?

The more soomed in we can get on a moment, the more clear it becomes. Matthew calls thisik your five second moment. These are going to illustrate how well you know your audience. If i'm talking to other parents and i use an example, a specific detail in my story of me wrestling my kids into the car, they're going to understand what that looks like. And so including the s is a really, really crucial part of your story telling process.