The Importance of Metaphors in Conversations

The importance of this really came home to me recently when i was at an event, and there was a futurist called sacha pan lees isued from singapore. And it shows just how important the whole subject of framing and metaphors is completely. I also really loved the exchange that you drew out a between kate reyworth and the biomimicry expert, jenin benus. Just hearing how their thinking had informed one another, and how it seemed to be evolving, evolving conversation. It sounds like a really lovely collaboration they've got going in amsterdam, doesn't it?