3min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE (2020)

How I Built This with Guy Raz

CHAPTER

How to Apply Perfume to Your Body

Joe Malone is the founder and CEO of luxury brand Joe Loves. He talks about his life story, growing up in a council flat and how he's come from such a poor background to become so successful today. The businessman says that every day he thinks 'I wasn't meant to be here' but has learned to take it one day at a time after being diagnosed with cancer.

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