198 - Start Your 2022 Marketing Plan Now with our Top 3 Tips | Dave Gerhardt
GTM Live
00:00
How to Make the Most Out of Your Lead Gen Programmes
The easiest case for this to make is to look at your lead gen programmes and audit them against revenue. You'll find where a lot of money goes and not a lot of results end up. Once you have the metrics, like, start to think about this, you have to get like, this is betting. This is a betting game. If that going to pull out a couple of key points here. One you would mention and to stop what's not working.
Transcript
Play full episode
