How to Set Financial Goals

Every time I set financial goals are like sales, I want to sell X amount of the programs. So it ends up where, okay, we had the best Q one. We did X amount in Q one. And then the first day of Q two, what do you have for yourself? You almost have like a target that it's like, okay, instead of it being okay, Q one was amazing. But me straight away, it's like actually this means Q two needs to be as good. That's a really tricky thing that I haven't figured out.