The Colorado River is being rationed for the first time since the Hoover Dam was built. I'd love to get a sense of kind of what the temperature is when you're talking out to growers and whose life blood this is, again, in this new kind of water scarce world. And farmers are really thin margin businesses where you don't have a lot of control over the inputs that are going to mean a good year or a terrible year. It would just be pressure to just think big and to just ask for something big," he says.