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Supplementary Material 15: Russian Stooges, Lex Love-bombs, and Heterodox Hypocrisy

Decoding the Gurus

CHAPTER

Examining the Paradox of Lucrative Sponsorships and Content Creation

This chapter investigates questionable financial dealings involving a fictional Belgian investor coupled with real sponsorship from Russia Today. It scrutinizes the high payments to content creators relative to their low audience engagement, raising concerns about their role and accountability in the media landscape.

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