Amplified: What’s behind the rise of broadcaster–streamer partnerships? In conversation with Mark Endemaño
The Amp Podcast
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Exploring Viewer Engagement in Streaming Platforms
This chapter explores the competition between Netflix and YouTube within the attention economy, emphasizing the transition from subscriber growth to dwell time as a key performance indicator. It highlights how each platform uniquely engages viewers through long-form and short-form content, shaping the future of content consumption.
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