How to Use Google to Find New Things

You're getting the same stuff that you've always searched for before. You're not in a position where you can be inspired by stuff that will lead to innovation and new knowledge. Eventually, if you roll this model forward, where Google's working with presenting social search, you're actually going to get the same result for everything. It's going to be very, very narrow. The maps of it is that if you start out by taking an average of a broad thing and presenting that average to someone or to a range of people, and then next step are averaging it again.