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221: Booking: $170B+ A/B Testing Machine & How a $5000 Vegas Bet Saved FedEx

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Strategic Foundations of FedEx: Memphis as a Central Hub

This chapter explores FedEx's innovative strategy for growth, focusing on Memphis as a prime location for its central hub. It also examines the challenges the company faced, particularly during its early years, including the effects of the Arab oil embargo on its operations.

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