
Launching | If it's not selling in a live launch, it won't sell on evergreen
Imperfect Action
00:00
The Benefits of Live Launching First
When you are delivering a live launch, you can address those objections and answer those questions as they pop up. The other really good benefit of live launching first is that when you're live launching, it's probably going to be to a warm audience. And if you can't sell in a live launch to the people who are already warm, strangers are not going to buy from you on evergreen. So i guess the biggest thing that i'm trying to get across is, yes, you can put your product on your web site, but you're going to get much more effective and efficient results by live launching first. Even if live launching terrifies you, and it can be terrifying, absolutely
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