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#30 - Building a Retail Empire and Leveraging Viral Social Media Content | Brittney Saunders

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Evolution of Social Media Content Lengths and Attention Spans

This chapter explores the shift in social media content durations, from brief snippets to more extended formats, influenced by platforms like Instagram and TikTok. The discussion highlights a trend towards longer content due to changing attention spans, as seen with the popularity of podcasts.

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