Another Mall Staple Bites the Dust
Business Wars Daily
00:00
The Rise and Fall of Rue21: A Story of Bankruptcy and Changing Consumer Preferences
This chapter explores Rue21's bankruptcy, tracing its journey from growth to closure due to the impact of the COVID-19 pandemic and evolving consumer trends. It reflects on the broader fast fashion industry, discussing the shift towards sustainability and ethical practices that Rue21 failed to adapt to.
Transcript
Play full episode
