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MDM Podcast Episode 31 - The promise of Generative AI in 2023 (with Thomas Petit and Ketty Slonimsky)
Mobile Dev Memo Podcast
Is ATT a Personalization Engine?
Attention was a personalization engine. It pushed users for whom the product was very relevant into the product, right? Well, now you don't get that because of ATT. And so what do you have to do? You get this blob of users coming in and you have to determine which ones are the right ones for the product or hyper serve them. The only way to do that would be some sort of procedural content generation and probably with a generated AI tool. That's what success here is probably going to look like.
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