The Programmatic Digest cover image

167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson

The Programmatic Digest

CHAPTER

Navigating the Measurement Dilemma in Digital Advertising

This chapter explores the challenges of measuring attention in digital advertising, emphasizing the lack of reliable data and the opacity of digital supply paths. It highlights the urgent need for effective measurement strategies to optimize targeting and minimize wasteful spending in programmatic advertising.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner