167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
The Programmatic Digest
Navigating the Measurement Dilemma in Digital Advertising
This chapter explores the challenges of measuring attention in digital advertising, emphasizing the lack of reliable data and the opacity of digital supply paths. It highlights the urgent need for effective measurement strategies to optimize targeting and minimize wasteful spending in programmatic advertising.
In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (https://www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences.
Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes that staying curious and continuously learning is the key to staying relevant in a fast-changing, AI-driven world. He shares personal experiences and strategic insights on why companies should prioritize education at all levels to stay ahead of the curve.
One of the most exciting parts of the discussion? Albert’s take on "agentic AI"—a game-changing concept where AI-powered agents go beyond human capabilities to transform industries. He explores how this shift will impact everything from creative strategy to how brands measure and capture consumer attention.
From the evolving role of AI in programmatic advertising to the future of consumer engagement, Albert offers a fresh and engaging perspective on what’s next in the digital space.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
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Hybrid model where we activate and we train
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Timestamp:
(00:02) - Future of Programmatic
(07:50) - Training and Implementing AI in Advertising
(16:18) - The Future of Artificial Intelligence
(28:47) - Redefining Creative in Programmatic Advertising
(36:00) - The War for Attention in Programmatic
(49:22) - Patience and Risk in Success
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Meet Our Guest:
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Learn Programmatic
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Programmatic Digest
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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