Decoding Viacom18’s sporting ambitions
Finshots Daily
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Introduction
Until last week, betting on the Indian Premier League or IPL was an arduous affair. Now Wiacom 18 has bagged the digital rights to stream the Glitzy IPL from 2023 to 2028. The media house splashed nearly 24,000 crore rupees just to bring these 4 R games to your screens for 2 months every year. In today's episode we decode YCOM 18 sporting ambitions.
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Transcript
