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121: The People Behind the Products: Understanding Our Donors and Inspiring Generosity Through Responsible AI with Nathan Chappell

What the Fundraising

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How to Measure Connection

An average machine learning model that we use to measure connection uses on average about a thousand data points. And in fact, it's not just one algorithm. We use on average around 2,700 algorithms per client. So lots of algorithms using lots of data. It demystifies what we think we know about our donors and proves to the 10th decimal point why donors actually make a gift.

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