I love what you said at the very end, I think it was a lot that your last lines. You cannot just pop into this world and be the number one on Google for anything unless you seriously work at it. There's still there's so many people out. The most of the world doesn't understand how you can be the top result on Google right? And if you if you ask them, if you did some like street survey and Times Square or whatever and said and ask them what they what they thought would happen, I don't know. Maybe they'd say they pay for it or I don't knows.