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A Stock Market First for the First-Place Braves

Bloomberg Business of Sports

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How to Invest in a Pro Sports Franchise

There's only one other publicly owned major pro sports franchise in the US, and that's the Green Bay Packers. I think the Packers are an amazing franchise, but it's a little different. And football and baseball, while they have some positive attributes are the same, there are some quite differences in how they operate. So while we do have contingency plans, we think it's unlikely we're going to have to access those plans.

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