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10min chapter
BI Weekend: US Earnings, Morning Consult Poll
Bloomberg Intelligence
McDonald's Sales Struggles and Strategic Shifts
This chapter examines McDonald's recent sales drop and the effectiveness of its $5 meal deal in attracting customers without boosting overall revenue. It discusses the company's expansion strategy, challenges of the value menu, and the need for improved marketing to attract franchisees. Additionally, the impact of consumer behavior and technological integration in drive-through systems is analyzed amid rising competition in the fast-food sector.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode