How a Chinese Toy Company Is Defying the Trade War
Big Take Asia
00:00
PopMart's Resilience and Impact on Chinese Brand Strategies
This chapter examines PopMart's ability to thrive in a challenging economic environment, maintaining inelastic demand for its products despite tariff impacts. It also highlights how PopMart's branding and product strategy are inspiring other Chinese companies to enter international markets and redefine their image.
Transcript
Play full episode
