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How Pop Mart Became a Bright Spot for China’s Economy

Big Take Asia

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PopMart's Resilience and Impact on Chinese Brand Strategies

This chapter examines PopMart's ability to thrive in a challenging economic environment, maintaining inelastic demand for its products despite tariff impacts. It also highlights how PopMart's branding and product strategy are inspiring other Chinese companies to enter international markets and redefine their image.

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