Katie Krimitsos is the creator and guiding voice behind the Women’s Meditation Network, a global collection of meditation podcasts empowering millions of women and children to find calm, clarity, and better sleep. Launching her first meditation podcast in 2018 from a closet, Katie has grown the network to over 20 shows, amassing more than 100 million downloads and becoming one of the world’s most successful independent podcasters. In this candid conversation, Katie shares her entrepreneurial journey—from humble beginnings and money mindset shifts to the nuts-and-bolts of scaling a podcast empire.
On this episode we talk about:
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Katie’s background growing up one of six children in a working-class Arizona family, her early odd jobs, and how family beliefs shaped her relationship with money
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Her career pivot: leaving a successful coaching business to chase a new, untested idea—meditation podcasts for women
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The step-by-step evolution from her first show (“Meditation for Women”) in 2018 to building a 20-show network reaching millions monthly
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How the COVID-19 pandemic became her major inflection point for listener growth, product expansion, and innovation
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Monetization in podcasting: CPM ad models, the journey from relying on agencies to leveraging Anchor/Spotify programmatic ads, scaling to consistent five-figure monthly income, as well as the realities (and pitfalls) of the ad-revenue cycle
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Growth tactics: organic SEO-driven naming, network-driven niche launches, strategic paid ads, audience cross-promotion, and data-minded iteration
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The importance of self-awareness, focus, and fulfilling a core mission as new opportunities multiply and the business diversifies
Top 3 Takeaways
1. Podcasting can be both a purpose-driven and highly profitable business when built on audience need, niche focus, and relentless consistency.
2. Sustainable growth comes not from chasing fame, but from doubling down on what works—then creatively spinning off new, targeted shows to meet untapped demand.
3. Transforming mindset, money narratives, and leveraging the “tool” of money allows entrepreneurs to scale both abundance and generosity.
Notable Quotes
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“Money is neither good nor bad—it’s a tool to support your mission and generosity, and you can make more of it by serving real needs at scale.”
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“The reliability of income—knowing that I can count on revenue from my network—has been a foundational part of scaling up over time.”
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“Focus on the thing that works, expand methodically, and keep your mission at the heart of it all.”
Connect with Katie Krimitsos:
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