How to Reach People in the Most Meaningful Ways

My only real marketing idea for this album was that friends would share it with friends. I had this belief that if it touched somebody, then they might say, hey, I saw myself in this and I feel like there are other people out there that it might resonate with too. It's kind of like recipes. So yeah, if something works and you love it, you might not advertise it to everyone but you might share it with a friend.