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Verifying Truth in the Age of Misinformation, With Melody Hildebrandt of FOX

Gen C

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Building Direct Relationships with Consumers and the Role of Programmatic Advertising

This chapter emphasizes the significance of forming direct connections with consumers and generating original content. It highlights the role of programmatic advertising, the value of podcasts as an effective advertising platform, and the importance of diversifying business models in the evolving media landscape.

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