In this exclusive live interview, millionaire investor and business owner Codie Sanchez @CodieSanchezCT and I explain why the advice you've been following might be keeping you broke - and shares the $10M content strategy that built her empire.
Most content experts are WRONG about platform strategy and this conversation opened my eyes to the massive opportunities in front of smaller creators in 2025. This interview was filmed live at the 2025 Forward Event in Las Vegas, NV.
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🚨 BIGGEST TAKEAWAYS:
→ Why focusing on ONE platform is actually killing your growth (and what to do instead)
→ The "Tornado Strategy" that gets cheaper leads than VC-backed companies
→ How to become a "walking ad platform" and never pay for ads again
→ The 2-oars system that prevents going in circles with your content
→ Why "boring" businesses are getting millions of views (and how to copy them)
→ The AI tools replacing $175k/year employees for $200/month
WHO IS CODIE SANCHEZ?
Codie Sanchez is a former Wall Street investor turned entrepreneur who owns 100+ businesses across multiple industries. She's built a multi-million dollar media empire while helping others buy and build profitable businesses. Her contrarian approach to business and content has generated millions of followers and even more revenue.
Her credentials:
→ Former VP at Goldman Sachs
→ Owns 100+ businesses
→ Millions of followers across platforms
→ Best-selling author
→ Founder of Contrarian Thinking
TIMESTAMPS:
00:00 - Introduction: Why personal brand = distribution
02:44 - The "Walking Ad Platform" Strategy
03:37 - Tornado Strategy: Stop Selling, Start Giving Value
05:02 - Women in Content: Advantages vs. Challenges
10:25 - Platform Diversification vs. Focus (CONTROVERSIAL)
14:29 - Content Systems That Scale
18:53 - Removing Friction from Content Creation
21:13 - Standing for Something: The Tombstone Test
26:55 - Future of Content: Where the Puck is Heading
27:28 - Making Boring Businesses Sexy (Pink's Case Study)
32:29 - Growth Rate vs. Audience Size
34:06 - Two Oars System: Revenue + Followers Balance
37:46 - Hiring Strategy: Generalists to Specialists
39:56 - Why Ideas Beat Execution Now
42:16 - The Power of Collaboration
44:55 - Focus Work: 2-3 Hours Changes Everything
47:58 - AI Integration: The $200/Month Revolution
51:10 - Why the Next Generation Will Dominate
Connect with me:
Instagram: https://www.instagram.com/neelhome/
Twitter: https://twitter.com/neelhome
