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The Marketing Companion

CHAPTER

The Last Great Marketing Strategy for Universities

A community begins with trust, and that usually starts with a person. I think it's just, as you said, whether it's a university or a luxury brand, people are seeking those experiences and connections with real people. And there's a certain, that word authenticity, which is really, it's kind of like a, like trust, right? It's like, how do you define that?

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