You can find something that's a pain point in your life, you can build the perfect solution to it, but if people won't pay for it, it's ino work. That's where i cind of started my missionary sort of business career of saying, you know, ti, i'd rather lose than do the wrong thing. You are the opposite of some entreponors who are in hot water with the government right now with antitrust a. And then we on that when i played out, sort of, at least for what i could figure out, every single a, like every avenue it could go down.