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Predictions 2025: The Rise of Gen X & Americana

Future Commerce

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Navigating the U-Shaped Year

This chapter analyzes the contrasting trends of the past year, marking it as a 'U-shaped year' with initial optimism followed by downturns, particularly in e-commerce. The discussion shifts between emerging technologies, the evolution of taste, and the ability to forecast future trends based on a nuanced understanding of societal changes.

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