6min chapter

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The Strava Jockey Phenomenon: Are We Driven By Status? | Ep. 045

King Moves | AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders

CHAPTER

Strava Jockeys: The Ethics of Athletic Image

This chapter explores the controversial practice of hiring others to run on one's behalf to boost athletic image on platforms like Strava. It examines the motivations behind this behavior, the ethical implications for both the individual and the 'jockey,' and the broader impact of social media on fitness culture and personal authenticity.

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