Why do we crave recognition so much that we’re willing to cheat for it? In this episode of Kingspiration, Justin King introduces the fascinating concept of Strava jockeys—people paid to run or cycle on the Strava fitness app on behalf of others. Ethan and Justin dive into the psychology behind this strange phenomenon, exploring the lengths people will go for status and how this applies beyond fitness, into everyday life and business.

What you will learn in this episode:

• How to recognize when status is driving your decisions
• How to inject gamification and recognition into your business
• How to balance ethical entrepreneurship with filling market gaps
• How to apply human psychology to motivate teams and clients

Questions answered:

• What are Strava jockeys, and why do they exist?
• Why do people cheat in fitness for social recognition?
• Is hiring a Strava jockey unethical?
• How does the need for recognition drive behavior in business and life?

Listen to this episode to dive deeper into the human need for status and how to harness it in a positive way. Subscribe and leave a review if you find value in the conversation!