Understanding the Psychology of Buying Decisions

Today is the one-year anniversary of the Sales Maven Podcast, and Nikki is doing something special to thank you for listening. Her guest today is Melina Palmer of The Brainy Business podcast, Nikki's go-to podcast. Melina is an amazing person, a brilliant business owner, and Nikki's favorite podcaster of all time.

Nikki and Melina discuss what you should and shouldn't do when sending emails to someone you really want to connect with. Instead of sending a canned email to hundreds of people, concentrate on sending one to a few to people that you feel will be a good connection for you, that you want to learn from, and pay attention to the details of the email and make sure your language is on par.

"Your message and your communication with people should be thoughtful." Pay attention to the words you use, what you say, and what others read can be taken differently. It's your job when sending a communication to make it useful for the person you are sending it to. Read your messages from the reader's perspective; it will pay dividends in so many ways.

Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

In This Episode:

• [02:01] Welcome to the show, Melina!
• [03:45] Melina shares about her background, her business, and her podcast.
• [06:46] Nikki talks about what she loves about Melina's podcast.
• [08:34] Melina says the things that come naturally to you are the things that set you apart from everyone else.
• [10:39] Melina speaks about teaching at Texas A&M.
• [12:43] Melina learned relationship selling from Nikki.
• [15:35] Melina shares an example of a bad email she received.
• [17:41] Nikki says it was a missed opportunity to build rapport and had no authenticity.
• [19:11] Melina talks about her podcast's full name and how clear it is when people haven't listened to her show.
• [21:21] Nikki says, pay attention, stop buying lists; they give you bad information.
• [23:26] Melina thinks that sending a thoughtful message to five is much better than sending a hundred spam emails to the world.
• [26:10] Nikki calls this the shotgun approach to sales.
• [27:33] Nikki talks about an email she received this week.
• [28:28] Melina says that she gets a dozen podcast interview pitches constantly.
• [31:19] Nikki shares an Ad she received she wants to pick Melina's brain about.
• [34:23] Melina speaks about an Ad she also received.
• [37:30] Ask them to take a step; if they are serious, they will do it.
• [39:29] Your messages and your communication with people should be thoughtful.
• [41:30] Melina shares an email she received from her boss when she was in corporate.
• [43:12] Nikki suggests you read your messages from the reader's perspective.
• [46:28] Melina, thank you so much for being here and celebrating with Nikki.
• [48:24] Nikki shares her question of the week.

Find Nikki:

• Nikki Rausch
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Find Melina:

• The Brainy Business
• BE Thoughtful Revolution
• The Brainy Business Podcast
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